Facebook and Twitter users love to engage with their favorite adult beverage brands. Reward them with fun, participatory seasonal programs. You'll deepen brand loyalty and drive more sales. We'll toast to that!
Samuel Adams ran their “Summer Styles” campaign using Offerpop’s Photo Contest app. In this engaging competition, fans uploaded pictures of time spent with family and Sam Adams brews. The winning photo was featured on Samuel Adams’ Facebook page and was deemed the official “Summer Has Arrived” photo.
Bulmers ran their “Battle of the Bottles” campaign using Offerpop’s Tug of War app. Fans voted for Bulmer Original or the Bulmer No. 17 for a chance to win 20 cases of Bulmers a week. The showdown sparked a heated debate in the comments.
Russian Standard Vodka ran their “Celebrate Russian Standard Gold!” campaign using Offerpop’s Photo Contest app. Fans submitted photos showing how they celebrated the 2012 Olympics with Russian Standard Vodka for a chance to win exclusive shot glasses.
Cupcake Vineyards Wines ran their “Live Deliciously” campaign using Photo Contest. Fans uploaded pictures of themselves living deliciously and encouraged their friends to vote. The winner received a $1000 prize.
Bud Light ran their “Bud Light Commercial” campaign using Offerpop’s Video Contest campaign. They inspired fan engagement by asking them to submit their own versions of Bud Light commercials.