Give your brand a social media makeover. Engage your Facebook and Twitter fans with fun contests that let them share their health & beauty secrets. And reward them with great offers that inspire brand loyalty and drive repeat sales.
OPI ran their “OPI Devotees” campaign using Fan Profiles. Fans created their own OPI profiles and discussed content with the OPI community. Their in-app Likes, votes and comments synched with OPI’s Timeline, driving their People Talking About This score.
Guerlain ran their “Terracotta Sun in the City” campaign using Offerpop’s Quiz app. Fans voted for their favorite looks from the Terracotta product line, and signed up for a chance to win a makeover.
Paul Mitchell ran their “What Makes You Tingle?” campaign using Offerpop’s Video Contest app. They asked fans to upload fun confessional videos, inspiring many fun entries.
J.R. Watkins ran their “Polish Up with J.R. Watkins Grapefruit!” promotion using Offerpop’s Referral app. They asked fans to sign up and refer friends to win multiple prizes, including their new Grapefruit Body Scrub.
CVS ran their “Maybelline” campaign using Offerpop’s Offer app for Twitter. They grew their follower base by offering followers chances to win Maybelline lipsticks when they retweeted a promotional message.
Vaseline ran their “Share Your Love” campaign using Offerpop’s Photo Contest app. The contest inspired brand evangelism by prompting fans to share what they loved most about Vaseline lotion. The winner received a $500 gift card.
Clearasil teamed up with Offerpop and DoSomething.org to run their “Confidence Texts” campaign. In this engaging campaign for mobile users, they offered to send fans weekly confidence texts from Clearasil and DoSomething.org.