Build viral, anticipatory buzz on Facebook and Twitter around your opening weekend or latest release. And keep your fans engaged throughout with community- building campaigns and exclusive content. The result? Higher box office, retail sales, and ratings.
MTV ran the first Fan Stream campaign with their “Timeline Tracker.” Launched for the MTV Movie Awards, it displayed wall post popularity in real time - allowing them to showcase highlights from the show in a unique, highly visual way.
CNBC ran “The Republic Presidential Debate” campaign using Offerpop’s Quiz app. They asked fans if their favorite candidate won the debate, inspiring an engaging dialogue.
Marvel ran their “Avengers vs. X-Men Face-Off” campaign with Offerpop’s Tug of War app. Fans voted for their favorite characters from each of the franchises. Once one side reached 2,000 votes, a code for a free digital comic book from Marvel was posted. The showdown sparked a passionate debate among fans.
Pop star JoJo created a community for her Superfans with Offerpop’s Fan Profiles app. Fans were able to create JoJo page profiles, discover and interact with each other, and compete for the Fan of the Week title.
Warner Brothers drove hype for this movie release with the “Meet Zac Efron at The Lucky One Premiere” campaign using Offerpop’s Sign Up app. Fans entered to win round trip tickets to LA, a two night hotel stay, tickets to The Lucky One premiere and the chance to meet Zac Efron.
ESPN Deportes ran their “EURO 2012: Quien Sobrevive?” contest using Offerpop’s Quiz app. In this hotly debated campaign, fans voted for the team they thought would survive the tournament.