Innovative brands need innovative marketing solutions. Spread the word about your latest product release. Get user feedback about your services. And build a community of Facebook and Twitter evangelists who recommend you to their friends and colleagues.
Sony UK ran their “NOW Photo Competition” using Offerpop’s Photo Contest app. Fans uploaded photos representing the theme of “Now” for a chance to win a Sony NEX - 7 camera and tickets to attend the Sony World Photography Awards Exhibition.
Skype ran their “Skype Story” campaign using the Offer app for Twitter. They asked their followers to tweet their most heartwarming Skype stories, and received great submissions from around the world.
Opera ran their “The Quest for One Million” campaign using Offerpop’s Referral app. Fans signed up and referred two friends to win a HTC Wildfire 5 mobile phone.
T-Mobile ran their “Free Galaxy Tab” campaign using Offerpop’s Offer app for Twitter. Followers tweeted why they wanted a “Free Galaxy Tab” for a chance to win the phone, or a $100 gift card.
Microsoft Office ran their “Office Refer-A-Friend Sweepstakes” campaign using Offerpop’s Referral app. Fans signed up and referred friends. Every time Microsoft Office reached a milestone in likes, they gave away free licenses for Office Professional 2010 to fans.