Sure the competition’s fierce on the Sochi slopes, but there’s more than one battle ground in this year’s Winter Games. On social media, athletes and brands are competing for consumer engagement.
In our new infographic, we teamed up with Crimson Hexagon to examine how the games are playing out on social. The big takeaway: #London2012 was more social than Sochi. But that hasn’t stopped companies like P&G and Clorox from building buzz with winning strategies.