Consumer Engagement Marketing

ENGAGE

Engage consumers across channels with customized experiences, curated user-generated content and digital promotions. Build awareness, improve conversion rates, and increase lifetime value to deliver measurable ROI.

ENRICH

Capture individual consumer profiles combining unified identity with social, demographic, and first-party engagement data. Capitalize on audience analytics and segmentation capabilities to improve marketing activation across channels.

CONVERT

Accelerate the customer lifecycle and increase revenue with authentic user-generated content and visual commerce experiences. Leverage UGC everywhere -- from web and mobile properties to email and advertising campaigns.

Customer Success Stories


With over 200,000 engagement marketing programs running and 26 million pieces of UGC collected in the last year alone, we know what makes a marketer successful. Our platform enables global brands to build lasting relationships with consumers and drive real business value.

The NHL has launched a video submission campaign during the playoffs to increase fan engagement using the hashtag #myplayoffsmoment.

TV network Comedy Central promoted the premiere season of “Drunk History” through a social marketing campaign.

Amazon BuyVIP launched a Tug of War promotion to increase brand awareness and drive consumer engagement in Germany.

Retailer Mossy Oak launched a new product line to market with an integrated digital and social promotion.

Ergobaby ran a customer referral contest to promote its broad range of baby carriers designed for an active parenting lifestyle.

eCommerce subscription company JustFab increased brand awareness on Twitter and drove traffic to its website through digital promotion campaign.

The Indianapolis Colts ran a digital promotion to continue engagement with fans during the offseason months.


Featured Resources

"The Offerpop platform is so easy to use, you really can’t make a mistake - just add your creative, fill in the blanks, configure the data you want to collect and you’re set."

Jessica Kapoor
Marketing Manager, Hyatt Regency Maui Resort & Spa

"With Offerpop, we were able to use social media in new ways, resulting in much greater engagement with Colts fans than we'd previously experienced. The company's responsiveness and guidance displayed great teamwork—something we value deeply here."

Dan Plumlee
Director Digital Media, Indianapolis Colts

"Our digital marketing programs with Offerpop help SCOUT build brand awareness, drive e-commerce sales and strengthen customer lifetime value."

Sally Kay
Retail Business Manager, SCOUT