Today’s consumers are constantly creating, sharing and consuming photos, videos and text. This social content is not only popular, it’s influential. More and more, consumers turn to social content when making buying decisions. Before clicking “add to cart,” they seek a stamp of approval from peers and friends.
This trend creates a huge opportunity for brands to drive revenue. But the path from selfie to sale doesn’t always seem straightforward. Many brands and retailers still lack a strategy for driving commerce from UGC.
This new infographic outlines the steps for collecting and curating social content that converts into sales.