In just 6 years hashtags have evolved from a simple symbol to one of today’s most valuable marketing tools.
And it doesn’t stop there. Hashtags have integrated the lives of every day people, every day. From a student’s Instagram pic to a CMO’s tweets, the use of hashtags have accelerated into mass popularity.
In this infographic, we’ve compiled some key moments of the hashtag’s lifetime to get a better idea of how this common sign turned into a global icon.
For marketers, the hashtag’s short, but rich history proves its ability to attract attention and build conversations around your message.